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Our Story



the wit and the will is a unique resort wear brand that offers a bold fusion of bohemian-inspired fashion with a luxurious modern influence, inspired by fabulous exotic locations, vibrant cultures and life in the tropics.


Creator and owner Zoe’s inspiration for the wit and the will began with her love of travel and her background in fashion and design. After embracing a new life in Singapore and faced with a constant balmy 35 degrees, a very necessary wardrobe overhaul was required. However she felt that the market lacked a label that exclusively featured bold prints, strong colours, elegant flattering silhouettes and beautifully made pieces... at an affordable price. With her London fashion roots and heavily inspired by Singapore’s tropical influence, Zoe launched the wit and the will at the end of 2014. 

Now our 6th collection, the wit and the will’s aesthetic is a mix of influences and inspiration from our world travels...but is always drenched in colour, using vivid prints, crafted from luxurious fabrics with exquisite details.  

the wit and the will is thoughtfully-designed resort wear that feels like a effortless extension of our wardrobe and offers versatility and sartorial elegance from beach-to-bar, pool-to-party and day-to-night. 

We design limited edition pieces that enhance and flatter; stand-out, statement beachwear that has no intention of hiding you away…because we don't sell cover-ups…our pieces announce your arrival! 

the wit and the will is beachwear for the bold, focusing on a contemporary, stylish look for those lazy beach days and hazy nights.
For chic travellers, adventure seekers and life’s explorers: women with the wit and the will to forge their own paths, be brave, and be true
...never conventional, never bashful, always bold.


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